Oct
01

September: Getting in the Swing of Things

This month has been a whirlwind of getting back into school and classes as well as solidifying my plan for my research. As the analysis of my six transcripts has begun, I’ve finally been able to get into the specifics of the language that my participants use to describe their lifestyle. I have created Excel…
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Sep
01

Veganism in a University Setting

As school starts up again, I am continuing to read articles about evaluation and discourse surrounding food and veganism that may help me structure the analysis of my over 200 pages of transcripts. While I walk around campus surrounded by my classmates once again, my mind can’t help turning to the individuals I interviewed over…
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Jul
26

Evaluation through Emphasis: Initial Roadblocks in Analysis

The main purpose of my research is to explore the different methods of evaluation vegans use according to the Appraisal framework developed by Martin and White (2005). This framework identifies three main ways that individuals can positively or negatively assess some item: through affect (emotion), appreciation (aesthetic values), and/or judgment (relating a behavior to some…
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Jun
29

Vegan Cheese: the Pros and Cons

As non-vegans, many of us take one look at vegan dairy and meat substitutes and stick out our tongues in disgust. Coconut milk ice cream? Ugh, it tastes nothing like real ice cream. Cheese made out of soy? Give me a break.

Jun
07

Interviews: The Beginning Stages

Over the past week, I completed and transcribed my first interview of the summer with a vegan! Although my dad is a vegan, which made it easy to find vegan contacts when performing my research last summer in my hometown, I am not as connected with the vegan community in Williamsburg. This has made it…
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