Jul
26

Evaluation through Emphasis: Initial Roadblocks in Analysis

The main purpose of my research is to explore the different methods of evaluation vegans use according to the Appraisal framework developed by Martin and White (2005). This framework identifies three main ways that individuals can positively or negatively assess some item: through affect (emotion), appreciation (aesthetic values), and/or judgment (relating a behavior to some…
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Jun
29

Vegan Cheese: the Pros and Cons

As non-vegans, many of us take one look at vegan dairy and meat substitutes and stick out our tongues in disgust. Coconut milk ice cream? Ugh, it tastes nothing like real ice cream. Cheese made out of soy? Give me a break.

Jun
07

Interviews: The Beginning Stages

Over the past week, I completed and transcribed my first interview of the summer with a vegan! Although my dad is a vegan, which made it easy to find vegan contacts when performing my research last summer in my hometown, I am not as connected with the vegan community in Williamsburg. This has made it…
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Apr
12

Persuasion in Discourse: Evaluation Strategies of Vegans

Due to their minority position in society, vegans, or individuals who refrain from consuming animal products, are constantly subject to criticisms of their way of life. As a result, I argue that the linguistic tools vegans utilize to characterize their lifestyle play a crucial role in the success of their interactions and in the process…
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